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Marketing/Enrollment
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Open Houses
Have you ever wondered how to make your open houses more successful? One of your colleagues, Jeanne Chapell, has. In the past she would only have a few people showing up. She wanted to make a big change happen with the results that she was getting so she turned to our member's only discussion forum and corresponded with child care marketing expert, Kris Murray. . . .
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*Child Care Marketing: GOLD Member Audio
Happy marketing and happy enrollment building are the final words you'll hear on this audio program from Child Care Marketing Expert, Julie Wassom. This is because she believes that marketing should be a happy journey that you embark on daily. Now don't be overwhelmed thinking-- "I have to put efforts into marketing every day!" Julie shares easy to implement and low cost marketing ideas that make daily implementation a wonderful experience. . . .
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Rave Reviews: Gold Member Audio
You've heard them. You've smiled when they were given to you. But what have you done with them? What am I talking about? Rave reviews--that's what I'm talking about. They are a powerful resource for your marketing and staff motivation efforts. Kris Murrary joins us to share techniques to help you use your rave reviews as an effective way to market your child care program. . . .
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Sample Child Care Help Wanted Ads
Have you ever found yourself struggling to write a help wanted ad for a position your hiring for in your child care program? What will make your ad stand out? What will make a qualified child care teacher want to call you for an interview? . . .
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Child Care Promotional Videos: A Great Child Care Marketing Strategy
Promotional videos are making their way across the internet as parents search online for quality child care. Today you can spy on your competition and see what their promotional videos look like. Online videos are also a great child care marketing strategy. We've pulled together a sampling that will show you ranges in creativity and professionalism. . . .
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*Customer Loyalty: Gold Member Audio
"In spite of my efforts to try to make my customers feel like I care and that my organization is a wonderful place for children and their families, I still have parents who spread negative gossip or they just leave my child care program without giving any notice." JoAnna Brandi joins us to share many fantastic strategies that you can implement immediately to help you build customer loyalty. . . .
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*Essentials of Networking: Gold Member Audio
When you think about networking what comes to mind? Is it a lack of time to get out there and do it or is it a fear of getting outside of your comfort zone to meet others through attending social functions? Our guest, Tere Holmes encourages everyone to get out there and as Nike's slogan says: "Just do it!" . . .
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Building Positive Bonds With Parents: AUDIO
Julie Bartkus
What are some specific actions that child care professionals can take to build strong bonds with the parents right from the start? What are some of the most challenging situations that child care programs experience when it comes to keeping relationships with parents positive? What are the little things that a child care professional can do on a daily basis to build strong, positive relationships with parents? . . .
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