Happy marketing and happy enrollment are the final words you'll hear on your CD from marketing expert, Julie Wassom. This is because she believes that marketing should be a happy journey that you embark on daily. Now don't be overwhelmed thinking-- "I have to put efforts into marketing every day!" Julie shares easy to implement and low cost marketing ideas that make daily implementation a wonderful experience.

Julie Wassom, of The Julian Group, Inc, is the author of The Enrollment Building Success Library. This collection of learning programs focuses on securing enrollment and marketing your early care and education services. She has written numerous articles for industry publications such as Child Care Information Exchange.

Visit Julie at www.JulieWassom.com and sign up for her FREE e-zine, Wassom's Child Care Marketing Wisdom.

Here are a few questions that Julie and I discussed.

*How much should you allocate for your marketing budget?
*What marketing strategies avail the best results?
*Should you market all year round?
*What are some low-cost or no-cost marketing ideas?
*Should your program continue to market even when your enrollment is full?
*What are the 3 "must dos" for child care leaders when it comes to marketing?
*What are the 3 "do not dos" when it comes to marketing?